
A Change of Stripes: Béton Brut in Residence at Paul Smith’s Flagship Store
As the founder of modern-day style and design shop Béton Brut, Sophie Pearce has just lately experienced to prevail over what she phrases “some layout chromophobia.” A collaboration with the vogue designer Paul Smith has persuaded Pearce to evolve her signature monochrome palette and undertaking into one thing a minimal much more chromatically chaotic.
This autumn, the Paul Smith London flagship store at 9 Albemarle Street in Mayfair has develop into the new locale for Béton Brut to showcase its selection of vintage home furniture and homewares. “While the cardinal rule remains—I will only buy what I could have in my authentic or imagined home—I can also now supply extra astonishing pieces with a ‘Paul Smith hat’ on, or at the very least manner my very own response to Paul Smith eclecticism,” claims Sophie, who started Béton Brut in 2013 and has considering the fact that acquired a standing for sourcing exceptional and distinctly sculptural household furniture and lighting from Europe and Japan.
Located in the devoted furniture and art place on the decreased ground floor, Béton Brut will present scarce and special items dating from the 18th to the 20th century, with the edit refreshed often. The original variety will consist of desks, lighting, sofas, screens, chairs, sculptures, and much more, all hand-picked with the distinctive Mayfair shop place in mind.
“Béton Brut has fairly a website link with the fashion earth, as we consistently rent our collection for fashion shoots,” describes Sophie. “It was by way of a person of these connections that Paul Smith approached us.” The residency, which is established to be a extensive-phrase arrangement, follows the the latest start of Paul Smith’s possess homewares collection and property fragrance start.
The transient was to revive the furniture providing at Albemarle Road. “For us it was the possibility to current Béton Brut to a new audience—and a creative obstacle: how to curate a assortment that feels both equally Béton Brut and Paul Smith that will shock and delight.”
The location, 9 Albemarle Road, is a Regency constructing with a personalized forged iron facade designed in 2013 by 6a Architects that, in accordance to Sophie, “reflects the philosophy of what’s inside: overall resistance to homogeneity and a commitment to eclecticism and craft.”
On the reduced ground, synthetic lighting has inspired Sophie “to pick a plan that has ambiance whilst even now experience shiny and poppy.” She clarifies: “Inspired by a current Paul Smith collection, we have picked different shades of chartreuse and lemon sorbet for the walls, with pops of rust and brick purple in the parts.”
Versus this backdrop, the spot has been cleverly zoned. Deemed “vignettes” have been created from an specialist edit of desks, lighting, sofas, screens, chairs, and sculptures. “I’ve also experienced entertaining incorporating art and objects from Paul Smith’s considerable assortment,” states Sophie. “It feels far more of a dialogue than a takeover.”
For far more designers in residence, see: