Additional Than 20 Million US Broadband Homes Do Not Program to Invest in a Clever Household Gadget Because of to Perceived Large Costs

DALLAS, Jan. 12, 2021 /PRNewswire/ — Analysis from Parks Associates finds the best a few inhibitors to good property adoption are perceived higher rates, absence of a apparent benefit proposition, and data/privacy problems. Among the 44% of US broadband homes that do not intend to obtain a intelligent dwelling gadget, symbolizing 46.7 million households, 44% (20.5 million homes) perceive these units are too expensive 38% (17.7 million homes) really don’t see the benefit of these gadgets and 35% (16.3 million) have information and privateness issues. Parks Associates will share ownership and use traits of smart house, security, related health, and household automation answers at the 15th once-a-year CONNECTIONS™ Summit: Sensible Home Growth Techniques, taking spot just about January 14, in partnership with CES® 2021.

CONNECTIONS™ Summit, sponsored by, AmTrust Specialty Hazard, Airties, and Plume, capabilities sessions on intelligent home technology and companies, linked health, info privacy, benefit-extra providers, and residence safety. Parks Associates analysts and field executives will discover the impression as expanding perform, college, and leisure use situations increase demand from customers on wise home capabilities and capabilities. Speakers also explore new buyer behaviors in Do it yourself and opportunities rising as households adopt and combine many linked units.


  • Jake Alamat, VP and GM, IoT Residence and Client Goods, Silicon Labs


  • Paula Al-Soufi, Director, Answer Offering, F-Secure
  • Mark Owen Burson, VP Promoting & Item Management, Nice North America
  • Andy Droney, Sr. Director ADT Health & Innovation Applications, ADT
  • Brian Ewing, VP, Product sales, Notion, a Comcast Firm
  • Anne Ferguson, VP, Promoting,
  • Kristen Hanich, Senior Analyst, Parks Associates
  • Nicole Hayward, CMO, Minim
  • Adam Hotchkiss, Co-founder & VP Item, Plume
  • Sarah Jones, VP, Business Product, Greatest Acquire Overall health
  • Min Kang, Main Product and Method Officer, Brinks Dwelling Protection
  • Jennifer Kent, Vice President, Investigate, Parks Associates
  • Aleem Lakhani, EVP, Specialty Chance Usa, Amtrust North The usa
  • Brett Lasher, Executive Director, New Expansion & Growth, Cox
  • Josh Locke, VP, Essence United states of america
  • Tajinder Manku, Co-Founder and CEO, Cognitive Methods Corp.
  • Sean Miller, President, PointCentral
  • Sharon Mirsky, Co-Founder and COO, Firedome
  • Elizabeth Parks, President, Parks Associates
  • Sce Pike, CEO and Founder, IOTAS
  • Jorey Ramer, Founder and CEO, Tremendous
  • Brad Ree, CTO, ioXt Alliance
  • Patrice Samuels, Senior Analyst, Parks Associates
  • Rob Schneider, SVP, Industrial Operations, OMRON Healthcare
  • Raya Sevilla, SVP Information and facts Know-how, ADT
  • Tejas Shah, SVP Product and Chief Info Officer, Arlo Technologies, Inc.
  • Sumati Stewart, SVP of Product sales and Advertising, Yonomi
  • Sunil Vulli, CTO, Health-related Guardian
  • Matt Wolf, Head, Partnerships, SimpliSafe
  • Oz Yildirim, EVP and GM Americas Small business Unit, Airties

Session Subject areas

  • Intelligent Home Platforms: Simplifying the Customer Experience
  • Household Products and services: Maximizing Worth of Connectivity
  • Dwelling Safety Progress: Do it yourself and Pro Channels
  • Client-centric Healthcare: Independent Dwelling and Good Property
  • Privacy and Security: Preserving Shopper Interests
  • Benefit-included Services: Supporting the Residence Network

To ask for study or an job interview, contact Rosey Ulpino at [email protected], 972.996.0233.

About CONNECTIONS™ Summit at CES
CONNECTIONS™ Summit at CES is an yearly research and market celebration hosted by global study agency Parks Associates at CES in Las Vegas. In 2021, the govt function features 1 working day of virtual panel discussions on the clever house, Online of Things (IoT), linked well being, and household companies, with developments and implications for linked individuals and alternatives for businesses to develop new revenues and develop innovative business designs. Comply with the function on Twitter at @CONN_Summit. http//

Rosimely Ulpino
Parks Associates
[email protected]

Source Parks Associates