Property decor mag Domino bought once more as destiny of print version in question

Domino, once a red-warm Conde Nast journal, has been sold for the second time in three a long time — and the destiny of the print version is up in the air.

The beloved title, centered on home decorating tips, has been sold to non-public fairness organization North Fairness.

“We’re ecstatic to ultimately welcome them to our family,” stated Andrew Perlman, Managing Associate of North Equity, which past 12 months acquired the handyman distinctive “Domino is a phenomenal addition to our portfolio, and far better positions North both equally in inside structure as nicely as the broader household and Do it yourself landscape.”

Even though the Domino web page and podcasts will continue on, the new owners say they have nevertheless to decide how to progress with the print edition.

“Having only just acquired Domino, we have not produced any choices on the print solution,” stated a spokeswoman. “We will perform the same thorough and thoughtful assessment we do with all of our makes that have print items in purchase to decide the finest way forward.”

Jessica Romm Perez, Domino’s editor-in-chief for the past five years despite two possession variations, claimed she will continue to be in her career underneath the new homeowners.

The journal experienced been a month to month with a one particular million circulation base at Conde Nast when it folded in 2009 during the Fantastic Recession. Given that its 2013 relaunch, it is been revealed as a quarterly with a substantial single-copy cost marketed mostly on newsstands.

Domino magazine cover
Although the Domino web site and podcasts will proceed, the new proprietors say they have but to figure out how to progress with the print version.

Phrases ended up not disclosed but North Equity has been on an acquisition spree of late. The organization recently obtained some significant US titles from Swedish publisher Bonnier, such as Out of doors Lifetime, Subject & Stream, Common Science and foodie title Savuer. North Equity also owns War Zone and Undertaking & Purpose, aiming at military admirers.

When Domino was revived immediately after a four-12 months hiatus in 2013, it is three tech entrepreneurs house owners had hoped to renovate the shelter mag into a motor vehicle for e-commerce. But as a single insider pointed out, “editors are not potential buyers,” and the e-commerce components by no means took off.

It was offered to Multiply Media in 2018, the organization formerly acknowledged as, which was rising from individual bankruptcy and striving to broaden its portfolio with specialized niche goods in the electronic place. Multiply also housed Fashionbeans and the wellness web site HealthyWay. But the corporation was damage by the adjust in Facebook’s algorithm afterwards that 12 months, which resulted in electronic website traffic plunging and layoffs.

The new homeowners hope to broaden the fortunes of the title, which even now has a massive admirer base of household design and style aficionados, such as by pushing digital affinity promoting programs.

Most of the team is expected to keep on being beneath the new ownership, which includes Basic Supervisor Tracy Cho, who will oversee business and editorial at Domino and Saveur. Reporting to Cho will be Domino’s Main Inventive Officer Kate Berry and EIC Romm Perez.